Vision

WE DON’T BELIEVE IN BOXES OR IN ONE-WAY COMMUNICATION. WE BELIEVE IN COMMERCIAL DEPARTMENTS THAT WORK TOGETHER, AND IN SUPPLIERS AND CUSTOMERS THAT STIMULATE EACH OTHER. STRIVING TO DO BETTER AND TO BE MORE RELEVANT TO TRADE PARTNERS, SHOPPERS AND CONSUMERS.

The best commercial results will be achieved if the efforts of marketing, trade marketing, category management, sales and retailers are closely linked. Because marketing propositions are not only relevant to the consumer, but also to the retailer. To achieve this, trade marketeers and sales staff play a vital role. They must be able to provide convincing arguments to persuade customers to free up space for a new product or high profile campaign.

Because we have broad experience in the total commercial field, COOKS is able to build bridges between the various commercial parties like no other agency. We develop distinctive marketing concepts and clear explanations on various resources both offline and online. We provide appealing promotional concepts and make them customer specific where desired. We also help to professionalise customer conversations through impressive category concepts, by supporting top2tops, annual meetings and developing award-winning Sales Tools.

AB InBev – Sales Tool

From big data to individual advice.

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Unilever – Soup

From conceptual selling to a thoughtful sales approach.

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